About
BlueLithium is an advertising network focused on serving ads based on behavioral targeting of its users. As of September 2007, BlueLithium is the fifth largest ad network in the United States and the second largest in the United Kingdom, with 145 million unique visitors per month.
BlueLithium was acquired by Yahoo! in September 2007 for approximately $300 million in cash.
Founding Team
Founders
Gurbaksh Chahal, Founder
Krishna Subramanian, Co-founder and General Manager for New Business
Milestones
Founded in 2009.
The Initial Sprout
Compelling brand and product.
Partner
Larry Marcus
Art Berliner
Year Partnered
2014
Notable Press